Samsung VR "Winter Ride"

When Samsung VR wanted an adrenaline-fueled thrill ride for the 2018 Winter Games, Cheil Worldwide teamed up with MPC to create a breathtaking journey capturing the spirit of Samsung's 'beyond your imagination' activation. The MPC VR team worked closely with Kina Choi, MPC's Creative Director, drawing on her skills and expertise in concept creation and art direction. The result was an extreme sports-infused 4D ride, designed to be experienced in person in a custom installation.

Samsung VR "Winter Ride"
Samsung VR "Winter Ride"
Samsung VR "Winter Ride"
Samsung VR "Winter Ride"