Rochester Regional Health "Next is Now"

For this Super Bowl campaign for Rochester Regional Health, MPC Creative’s Andrei Juradowitch captures intimate portraits of patients and technological breakthroughs. Shot at Rochester's actual state-of-the-art facilities, it features actual doctors, nurses and surgeons as they go about saving lives.

Rochester Regional Health "Next is Now"
Rochester Regional Health "Next is Now"
Rochester Regional Health "Next is Now"
Rochester Regional Health "Next is Now"