Asics "Born of Gel"

For the Gel Quantum 360, MPC Creative produced an elegantly designed concept film, using world class CG and VFX, to graphically portray the shoe’s conception and birth, heralding the creation of the product. Sharp, photo-real detail shows how the product germinates organically to form the unique structure and technological components of the shoe.

Asics "Born of Gel"
Asics "Born of Gel"
Asics "Born of Gel"
Asics "Born of Gel"